Kobe Bryant Getting Advice On His Entertainment Ventures From Steven Spielberg, J.J. Abrams and Jerry Bruckheimer

Bryant said his Kobe Studios also includes seven more people who have been working on a project for the past two years, and another team of five writers starting a new project shortly.

The company is now making a three-to-five minute film based on the “Dear Basketball” poem that Bryant used to announce his retirement, led by longtime Disney animator Glen Keane and featuring music from John Williams.

On Wednesday, Bryant was focused on one of his more familiar roles — as pitchman. He attended a ribbon-cutting at a Hublot watch store in Beverly Hills, California and modeled his third signature watch with the luxury brand, the HeroVillain. Its retail price: $20,400.

The watch’s name, like the April Nike ad in which he conducted a symphony of hatred from players and fans, embraces Bryant’s dark side.