Jamar Mackey Says Police Apology For Wrongful Detainment Not Enough

Jamar Mackey says the Virginia Beach Police Department’s apology for an embarrassing case of mistaken identity rings hollow … and he wants big changes at the PD.

Jamar, the innocent man who was ripped from his family and handcuffed at a mall because he supposedly matched the description of an alleged credit card fraudster, tells TMZ … police chief Paul Neudigate is just saying sorry because the incident got national attention.

His fiancée, Shantel Covil, says they want more than an on-camera apology … they want new rules, laws and police reform … and they want the officer fired.

The video shows the moment Jamar was yanked from his family while they were eating in a mall food court, with the officer immediately placing him in handcuffs and taking him outside in a humiliating perp walk. Cops finally admitted they had the wrong guy.

The Police Chief apologized a few days after the incident, once it started getting attention … and while he said he wants to reach out to Jamar to hash things out, Jamar and Shantel tell us no one from the PD has followed through.